The hospital school visited the temporary exhibition about local food and archeological finds in our area. The students had the opportunity to discover the origins of our culinary tradition investigating the features, lifestyles and activities of the Roman settlements along the ‘Food Valley’. The students got also the chance to compare today’s culinary habits with the Roman gastronomic specialities.
As a first step the students had to do some individual research about this local speciality, they went to the local library, logged on the Internet and collected as much information as they could about the topic. In the second stage they wrote the draft in small groups and a high school student translated it into English.
The temporary exhibition was about advertising in the XX century. The students had the opportunity to explore the top advertising campaigns for promoting Italian food and beverages and specifically we focused our activity on local brands. After the visit the students were asked to create their own advertisements to promote local food using the advertising strategies.